Small Meet Large is a white space innovation studio, based in Austin, TX, that ideates and designs campaigns, products and services that are accessible to, and usable by, as many people as possible.
We seek out unmet needs, gaps, and opportunities in the market where innovative solutions could make a significant impact in society.
Every expedition needs a team. The SML Incubator collaborates with designers, engineers and entrepreneurs on a mission to help empower the small to meet large through adaptive and accessible design.
We embrace a culture that encourages experimentation and risk-taking as we challenge conventional thinking and break away from established norms or industry standards.
There have always been leaders and followers in our society, and one can examine this instinctual pattern through the earliest ages of child play. The strongest, most energetic and resourceful child will often take charge and the other children will follow. Yet, as we become older and enter into more complex situations, leadership and strength can be redefined.
Our mission is to design for all abilities and level the playing field for future leaders to redefine strength. We build inclusive and adaptive brands that are aligned to the three core SML values: empathy, creative play, and science.
Our core values underlie our work, how we interact with each other, and which strategies we employ to fulfill our mission and your vision.
In order for your message to resonate with your audience, it’s important to first listen, understand and empathize. Step into those shoes, and understand it from their point of view.
When you care, it shows.
Adults have a sandbox too. In order to give your product a pulse, play needs to happen first. It can be as simple as seeing visual cues on the sidewalk, or having an inspiring conversation.
Life is not that serious.
Empathy and play will take you so far, therefore science and research are integral. Understanding the science behind motivation and emotion will help you develop muscle to your design.
Don’t forget the research.
Inna stands at the forefront of a groundbreaking movement in the design industry. With an unwavering commitment to inclusivity, she has positioned her company, Small Meet Large, as a trailblazer in accessibility design, revolutionizing the landscape of products, programs, and services for individuals of all abilities.
Under her empathetic leadership, Small Meet Large has become synonymous with cutting-edge solutions that bridge the gap between form and function, setting new standards for universal accessibility. By seamlessly integrating design innovation with a deep understanding of diverse needs, Inna has cultivated a culture of creativity, empathy, and social responsibility for a wide range of organizations.
She is a strategic director, executive advisor and a creative leader, with a decade of experience developing brand strategies and finding company UVPs, leading transformative projects for some of the largest companies in the CPG, financial services and outdoor adventure categories. She has a track record of being a collaborative partner with creatives, launching brands, growing businesses and establishing strong relationships with C-suite executives.
When launching a new company, one will typically come across agencies that either excel at the initial stages of the creative process, or those who know what it takes to convert your ideas into a success as a business. Inna and Small Meet Large master the rare discipline of doing both!
With a great eye for strategic potential, deep professional insight, and a great aesthetic eye for creative solutions, Inna has been a tremendous support in the launch of From Balance. Having had the pleasure of experiencing her dedicated approach, her tireless commitment and her great effort as a team player, I can truly recommend Inna and the services of Small Meet Large.
Inna is a strategist with the right blend of curiosity, creativity and perseverance. She produces work that not only delivers on client expectations but puts projects in the right perspective to keep clients engaged and enthusiastic. From social and digital she can connect insights to strategic initiatives in a clear and compelling way. Inna is as comfortable diving into the empathetic world of specific customers as she is in process mapping complex communications plans and reassembling a puzzle in a different way. Her left and right brain is always working. She is fun and approachable and able to relate to clients and creative teams. She understands the creative process and collaboratively establishes guardrails that keeps the work focused on the audience and objectives. I would jump at the chance to work with Inna again and look forward to seeing how her career evolves.
Inna’s strategic prowess and innate ability to dive in and grasp a clients challenges , then connect the dots to design spot on integrated communication initiatives is remarkable. Brand stories, digital design, social media plans are always grounded in solid market research, endorsing client confidence in assessing actual impact on the business. Inna is insightful, creative, collaborative and supportive of process. Truly a pleasure to have on our team.
I worked with Inna on a very last minute project that SXSW put together. We had just 2.5 weeks to plan our first official International Women’s Day event. This was not just a party, but an event with speaking engagements, brand activations, and music performances. I was put in touch with Inna who was recommended to me by a co-worker to help pull this together. Not only did she step in and dedicate herself 100%, but the level of detail, thought and care that went into the event was above and beyond what would be expected of any creative partner coming in at the last minute. In the end, the event was a resounding success after Inna created a message, a focus, and a plan that led to a just-nearly-perfect execution. Not only is Inna a passionate creative and an excelled, detail-oriented planner, but also an onsite “Doer”, moving couches and tree stumps by herself if need be. I welcome and look forward to the next opportunity I have to work with her.
Inna and I had worked in parallel on projects for GE, TD Bank and other clients through a New York agency. When Reservoir had an opportunity to create a working group of next generation leaders at a number of small to medium private business I reached out to her. That’s grown into a long term relationship where she manages not just marketing and client engagement, but strategic direction. She’s helped Reservoir reorganize how we think about what we do. And that has lead to some huge new business opportunities that I don’t believe we would have thought of without her vision. Inna is a genius.
I’ve worked with Inna on several projects; we’ve collaborated on developing a book cover, writing business copy & romanticizing the internet. She is diligent, punctual & versatile. I’m excited to see what the future holds for this star.
